Acquisition, Growth strategies, User research
India’s first automated investing app that helps you invest like a pro.
Online robo advisor platform. The platform helps users to create stacks or use preset stacks, which are portfolios that define a particular financial goal. Users can create or use these portfolios to save money. The platform automatically saves money based on preset conditions.
Want to go on an Europe trip? Wanna buy a house? So, how are you saving and investing your money for those dreams?
Stack makes your dream reality.
Stack is your money’s best friend that fits right into your pocket.
Stack creates customized investment strategy for each of your financial goals based on a Nobel prize winning investment strategy - smart stack approach. SEBI licensed stack allows you to invest at zero fees, autopilot your investments and rewards you with US stocks and crypto currencies for your good financial habits.
Stack makes investments easy for everyone. But here we will focus on the users for whom the concept of investing goes full bouncer or don’t have time to invest actively.
Stack is an early stage product. Hence, We will first focus on acquiring users in tier-1 cities and then expand to other cities in India. In metro cities we will find more users belonging to ICP-1: working professional category. So for this assignment we will focus only on ICP-1.
Hence TAM = 6.86 Mn