User Research, Funnel Analysis, Conversion Improvement, Prioritization, Wireframes, Feature suggestions

Introduction

INDmoney is a one stop SuperMoneyApp for all your finances. The application automatically organises your finances, helps you to plan your goals and uses machine learning to help you save and invest at Zero commissions. INDmoney was launched in 2019 with the aim of delivering a better financial future to individuals and families.

Problem Statement

How will you Improve the conversion funnel for a SIP Mutual Fund transaction ?

Solution

Goals

• Increase conversion rate for registered users
• Acquire new users and make them subscribe to SIPs
• Retain current subscribers of SIPs and make them subscribe to more SIPs

How to measure?

• of SIPs subscribed / month

• Drop rate on SIP payment page
• Retention rate for SIPs
• % of users subscribing to at least one SIP in 7 days of signup

Assumptions

• User experience is enhanced for android application users only.

Approach

Funnel analysis to identify friction points throughout the customer journey where users are struggling to get to the next stage.

• Awareness: When users know about your product, and you have their attention