Onboarding teardown, Growth strategies, User research, Activation metrics

Introduction

Hotstar is an online entertainment streaming platform owned by Novi Digital Entertainment Private Limited which is a subsidiary of Star India. It was launched in the year 2015. Hotstar is one of the largest online video streaming platform that provides live streaming of TV shows, movies, sports, and news on the go. It provides access to exclusive content via Multiplex, Specials, and content from big production houses like Disney, Pixar, Lucas Films, Marvel, HBO, ABC and many more. It has more than 100,000 hours of content available in 17 different languages and covers major international and national live sports events. Hotstar app is one of the most downloaded apps with more than 350 million users. Hotstar has around 150 million monthly active users around the world, with ~45 Million Paid Subscribers.

Ideal Customer Profile

User Goals

Onboarding Teardown

We will look at different UI flows.

Discovery

Mobile web search

✅ Hotstar ranks in top for few categories like live sports, disney content, hindi TV serials, etc.

❌ Hotstar has a lot of regional content but it doesn’t rank higher when searching for relevant keywords.

❌ Competition ranks higher than Hotstar in many categories.